Part 1

Session 1: Emerging Products and Youth Tobacco Use (2-hrs)
8:00 - 10:00 a.m.

This session will provide an overview of current and emerging products used by youth. Focus will be on tobacco and nicotine products; however, the presentation will also include an overview of marijuana products commonly used by youth who may also use tobacco. The training will highlight why youth may initiate tobacco use and continue to use tobacco. Breakout discussions are included to allow time for participants to share local observations and discuss how to address common misperceptions about products. The session will conclude with a brief discussion on how to use this information to support students in quitting tobacco.

Lunch: 10:00 a.m. -12:00 p.m.

Session 2: Media Messages (2-hrs)
12:00 - 2:00 p.m.

This session will focus on using different sources of media to reach and engage youth. Different types of media, such as print, digital, and social media will be discussed. Information about youth use of social media (demographic info of who is on social media, amount of time on social media, etc.), popular platforms used by youth, unique characteristics of various platforms, and recommendations for using social media (i.e., frequency of engagement activities, tracking metrics, targeting specific populations, incorporating action, etc.) will be shared. The webinar will provide training and resources to participants to support the development of communication plans to reach youth with prevention and treatment messages. The session includes an activity where groups will need to collectively put together campaign objectives, define specific audience, determine what media source will be utilized, create draft key messages, and determine next steps for testing and placing messages.  Groups will have an opportunity to share their plans with all participants. 

LACOE does not discriminate against individuals on the basis of age, actual or perceived race, actual or perceived gender, ethnicity, national origin, religion, disability, or sexual orientation.  LACOE complies with the Americans with Disabilities Act to ensure equal access to all qualified individuals with a disability.  If you are disabled and require assistance in accessing this event, please contact Mark Hernandez at (562)922-8963.