Join us as we welcome Dr. Jeff Share, a professor in the teacher education program at UCLA, to walk us through a series of sessions on how to help our students navigate a crazy, media-rich world. Topics for this session include:

Session 4: Environmental Justice and Advertising (ads)

As climate change and environmental issues become increasingly disruptive to all aspects of society, there is more need to address the problems and explore the role that media play in influencing the public discourse. We will explore the myths of universal vulnerability and universal responsibility through the lens of sustainability and environmental justice. Since most media are funded by advertising and over consumption increases our environmental impact, the need to question the system of advertising becomes more relevant. Participants will have the opportunity to think critically about advertising and create their own counter-ads to challenge environmental problems.

v Media Production Activity: Ad Busting Activity

o   Find an advertisement for something that is harming society or the environment. Paste a copy of the ad in our class Google Slides.

o   In the notes below the ad, write your name and answer the CML question #6 from conceptual understanding about Social & Environmental Justice: Media culture is a terrain of struggle that perpetuates or challenges positive and/or negative ideas about people, groups, and issues; it is never neutral.  WHOM does this text advantage and disadvantage?

o   Working with a small group, create a counter-advertisement that challenges the problem with the original ad. Sometimes using irony or satire can make the hypocrisy and problems more obvious to the viewer.

o   Once you have created your ad busting counter advertisement, upload it to the class Google Slides.

 

Don't miss this amazing opportunity!