A 60-minute training presented by the California Youth Advocacy Network (CYAN). Covering the development of media campaigns aimed at tobacco/nicotine use prevention. 
The presentation will include:
What is a Communication Plan?

• Identifying campaign objectives

• Crafting key messages

• Defining your audience

• Campaign placement and targeting

• Measuring your campaign’s reach

Putting a Communication Plan to Action: CYAN Campaign Case Study

• Developing youth-focused messaging

• Testing digital media with youth populations

• Launching a social media campaign

• Campaign outcomes and reach

Breakout Exercise: Build a Communication Plan


LACOE does not discriminate against individuals on the basis of age, actual or perceived race, actual or perceived gender, ethnicity, national origin, religion, disability, or sexual orientation.  LACOE complies with the Americans with Disabilities Act to ensure equal access to all qualified individuals with a disability.  If you are disabled and require assistance in accessing this event, please contact Mark Hernandez at (562)922-8963.